1. Research and Discovery

• Understand Core Values and Mission: Identify the brand’s core values, mission, and goals.
• Target Audience Analysis: Study the target audience, including demographics, interests, and preferences.
• Competitor Analysis: Examine competitors to identify gaps and opportunities for differentiation.

2. Brand Strategy Development

• Define the brand’s essence, positioning, identity, and architecture based on insights from research.
• Develop a brand promise that aligns with the organization’s capabilities and customer needs.

3. Visual Direction and Creative Exploration

• Create a mood board that establishes the design direction for the brand, including typefaces, colors, shapes, and photos14.
• Develop unique brand guidelines that align with the company’s positioning.

4. Design Execution

• Use design tools to create the visual identity, including logos, typography, and color palettes.
• Ensure consistency across all brand elements to create a cohesive brand identity.

5. Application and Testing

• Apply the branding across various mediums such as print materials, digital platforms, and physical products.
• Test the branding to ensure it works effectively across different channels and make necessary adjustments